October 27, 2017

It's 7am on a chilly East Coast rainy morning.  I am standing in a once-bustling factory, but today it's quiet.  Production has picked up and moved to the West Coast. Today, my pallets of winches will be pulled from stock, wrapped and shipped.  Only today, I won't be doing it; colleagues out in Tualatin, OR will.

This is my 6th SEMA show if memory serves right.  Every time, every darn one, there's always some snag that happens right at the end of prep time cause worry and delay.  That's before the "what did I forget" stress session that I bring out on the flight to Vegas

In years past, that's been new winches, parts, videos, handouts, carpet, decals, badges, hooks, lighting.  The list just goes on and on.  This year is no different.  All of the above are being handled by professionals, but most of them have been yelled at by me to get it done faster.

Faster graphics, faster releases, faster videos, faster manufacturing and faster powder coating.  It's a badge of accomplishment to be yelled at by the marketing team during the SEMA rush.  Every department in our company feels the SEMA rush in added stress.

Don't get me wrong, this isn't a complaint. To get to share Superwinch's vision with the world is truly a gift.  The off-roading with amazing people in amazing places (looking at you Bill Burke and Nena Barlow among a long list of folks I get to consider friends) this job allows me to do is amazing and I have the pics to prove it.  This SEMA rush is part of the entry price to all that fun stuff.

So the polished Superwinch you see in just, gulp, a few days will be one that's got a lot of blood, sweat and tears behind it.  A lot of late night arguments and far too many Diet Cokes.  Just like every other vendor at SEMA.  It's going to be an amazing show!