LAS VEGAS – 11/8/13 – Superwinch was recognized with a 2013 Global Media Award this week at the SEMA Show in Las Vegas for its ROAM product.
“It’s an honor to be recognized for leading the winching industry,” said Zach Bohn, Vice President - Sales and Marketing at Superwinch. “Reinventing the winch experience, ROAM is delivering the Superwinch promise of safety and value that continues to resonate with enthusiasts and professionals alike.”
ROAM™ by Superwinch, an interactive smartphone application, heralds a new era in winching. The system provides not only full control but puts crucial winch data at the user’s fingertips. Superwinch partnered with Lantronix, a leader in the smart networking and communications business. Bridging cutting edge winch technology with mobile computing allowed the companies to do a lot more than just control winch-in and winch-out. ROAM™ will push winching into the digital age.
The SEMA Global Media Awards Program recognizes those companies that manufacture specialty equipment products and accessories that would have mass appeal to consumers in countries outside the United States. The products are voted on by a prestigious group of international journalists who serve as judges.
“The idea of customization and personalization has been growing throughout the world,” said Linda Spencer, SEMA director of international and government relations. “Our goal is to have media experts from around the world determine which new products are likely to succeed in their home markets. The automotive specialty-equipment market is made up of enthusiasts who are passionate about the hobby, and so it’s exciting to see how their love for cars, trucks and SUVs is impacting those throughout the world.”
In 2013 the program included 36 judges from 19 countries. Each judge carefully reviewed and evaluated nearly 2,500 product entries at the SEMA Show before selecting the products that they felt would resonate and appeal most to consumers in their home countries.
Superwinch’s 43 years of experience is unmatched with proven capabilities in engineering, designing, building and testing winches. With global manufacturing bases in the USA and UK, Superwinch is ideally positioned to provide the best performing winch, at the best price. Learn more at www.superwinch.com and www.superwinchroam.com.